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Experts in B2b Sales process

The B2B sales process and cycle are very different from B2C sales. For one, B2B sales cycles are longer. Secondly the client’s decision process is often complex and fragmented: the larger the business transaction the more stakeholders (decision maker, decision influencers, champion, enemies, etc) are involved. Furthermore, B2B sales has added complexity due to local business cultures, personal motivations, existing relationships, which need to be addressed properly.

What does selling to businesses involve?

B2B is shorthand for ‘business-to-business’ – sales targeting organisations rather than individuals (business to customer, or B2C). The nature of your business will obviously dictate the importance of B2B sales to it. Many companies concentrate on both B2B and B2C, but others are exclusively one or the other. Companies with ambitious plans for growth may concentrate on B2B, since it usually involves much more volume than selling to individuals, and therefore can be much more valuable. For this reason, B2C businesses, such as retailers, may run a B2B component alongside their main focus.

Other forms of B2B business are based around products or services only demanded by a particular trade or industry – for example if your business specialised in manufacturing and selling certain components needed in the making of a product, you would obviously be selling B2B within the manufacturing world.

Selling B2B isn’t that different in essence to any other form of selling. Your company will still need to convince the manufacturing firm, for example, that you can handle the order better than the competition. So you’ll still send a sales representative to pitch designs and so on, and know a lot about your potential customer’s industry and business.

The difference is with this type of selling though is that the needs of a business can often be more based in practicality than the desires of an individual. Businesses will be looking for suppliers that can help them in considerations such as profitability, efficiency, or competitive edge, whereas individuals are more likely to buy things they don’t technically need.

How we are different from others

Our Customised B2B Sales Solutions & B2b Lead generation services helps business owners, and their sales teams, with their business development and lead generation, by providing them with a highly qualified appointment setting service. In our experience, the vast majority of businesses don’t do anywhere near enough outbound telemarketing activity to achieve their sales goals and targets, which is often down to the following:

Guidance, best practices and real life stories for B2B sales success with enterprises, government clients and business partners: this is what we provide busy sales professionals and business executives with, here at

Contact us today for your B2b Sales and other outbound telemarketing call center needs. Call us, Email us at or Fill up our Request for proposal form, we will get back to you in no time.

B2b Sales Services

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