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Q2 serves UI Design Principles

Q2 serves highlights and unites the core principles of a highly usable solution, and practically realizes them on practice in application UI:


We utilize a highly transparent iterative approach that allows achieving better usability results and increasing application productivity. The following 4 phases describe how we handle UI design tasks within the development process:

Requirements and Conceptual Design

Q2 serves delivers user-centered UI design paying great attention to the analysis of use cases and business scenarios, highlighting target user groups and identification of critical success factors.

UI Prototyping

Depending on the business goals, functional scope and complexity level of the project Q2 serves delivers a number of prototype artifacts:

The professional software prototyping is also available at Q2 serves as a separate service.


UI Programming Approach

At the development stage the Q2 serves goal is to deliver functional interfaces as early as possible to leave enough space for possible changes and improvements.

Technology factor

Actual interface implementation depends strongly on the chosen technologies, so Q2 serves strives to cut project costs by utilizing best-practices for the particular technology and get maximum technology benefits / comply with restrictions at the earlier conceptual and prototyping phases.

Usability and UI Testing

The Q2 serves QA team executes business scenarios and use cases to detect interface issues or inconsistencies that distract and mislead users from arriving at their goals. Q2 serves utilizes several testing methodologies and options in order to minimize possible issues at the earliest project stages, enable quick response to changes and organic refinery.

The professional software testing is also available at Q2 serves as a separate service.

Visual Design

In most cases (for some types of web apps UI has a very minor importance or even doesn’t require UI at all) visual design is an integral part of web application development project.

Q2 serves always keeps in mind that visual design is a vital tool to increase usability by fastening interface learning, memorability and consistency, and provide additional value to the application making its usage enjoyable.

Q2 serves graphic design team works in close collaboration with analysts and usability testers, providing high quality results.

All the layouts, forms and their elements and controls produced by Q2 serves designers are tailored to easy HTML slicing, thus avoiding expensive efforts for implementing visuals to the application engine.

Feel free to contact us for any kind of UI design requirements. Call us or reach us for business enquiries by filling out our Request For Proposal form or email us at

Usability and User Interface Design

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